Digital marketing can generate the qualified leads you need to keep the top of your funnel healthy, but it can be difficult to know what strategy you should employ. One thing that is certain, however, is that it’s critical to meet prospective students where they are—their smartphone.

CHE’s digital strategies:

• Custom Match. Serving social media ads directly to a list of students you provide.
• Lookalike audiences. Finding similar students not on your provided list and serving social media ads to reach new prospects and elicit new inquiries.
• Retargeting. Serving social media ads to visitors to your institutional webpages or landing pages.
• Geofencing. Serving social media ads to individuals within a certain radius, like a community college campus, high school, or business.
• AdWords (SEM/PPC). Search engine top-of-page paid ads with landing pages designed to capture lead information.
• Search Engine Optimization (SEO). Improving your institutional website’s ranking so it gains more visibility in web searches.

Finding your way onto smartphones is a highly effective lead-gen strategy for both traditional and adult students, and we can help you choose the right strategy without being overwhelmed.

Slate is one of the most powerful tools for enrollment in higher education. Known for its intuitive user interface and widespread adoption, Slate stands out not just for its popularity, but for its unmatched flexibility, scalability, and ability to adapt to the evolving demands of enrollment management. However, Slate's full potential lies in how well it’s supported. While Slate is robust and feature-rich, it can also be technologically complex. That’s why a well-implemented CRM strategy requires more than just access—it requires expertise.

CHE can help.

As a Slate Preferred Partner, we offer access to a team of Slate Certified Professionals who specialize in helping institutions like yours maximize every feature and function Slate has to offer. Our Slate Technical Consultation services are offered in a convenient block of hours model where we will tackle your biggest needs, like:

• Troubleshooting and issue resolution
• Custom campaign programming
• Application and form customization
• Widget and workflow enhancements
• Portal design and development
• Configurable joins
• Captain training and guidance
• And more!

Partner with CHE and transform Slate from a good tool to a great one—built for functionality, tailored for impact, and driven for enrollment success.

Effective comm flows increase conversions throughout your entire funnel. We build custom communication plans that integrate with your internal processes and that enhance your recruitment efforts through critical background messaging and activity.

CHE comm flows:

• Segmentation. Every stage of the recruitment funnel is unique. Each stage requires its own special messaging, channels of delivery, and call to action. We design and develop communication campaigns that target transfers, parents, first-gen, nontraditional, and more.
• Integration & automation. Reduce your manual time and energy through an automated flow that keeps students engaged and moving from lead to enrolled, integrated with your operation. We provide the process; you provide the personal touch.
• Omni-channel. Our campaigns are designed to provide multiple touchpoints, meeting students where they are. Campaigns can consist of any mix of print, email, digital, texting, and/or ringless voicemail.

Today’s students are bombarded by marketing messaging from dozens of institutions. You must have a brand that is visually distinct and a message that is authentically you. As a critical foundation for implementing marketing solutions, we conduct thorough discovery and research that informs messaging, design, and strategy development. Our team of designers, copywriters, and higher ed consultants will work together to ensure your brand stands out so that students want in.

CHE provides design and content creation services for print publications like mailers and viewbooks to banners and signage to digital email marketing and microsite design.

Despite the seismic shift to digital in the last decade, print remains a classic component of college marketing. CHE is a fully operational print and mail solutions provider and is within the top 300 largest print operations in the U.S. and Canada. Our eco-friendly printing press combines the best aspects of sustainability and production while delivering high-quality materials. Whether you need a hundred pieces or a hundred thousand, we can deliver cost-effective, high-quality materials that are as unique as your institution.

We take a holistic approach when it comes to work with our partners. When you partner with CHE, you won’t just receive a campaign. You’ll receive a team of higher ed professionals and marketing practitioners who have sat in your seat and who know the challenges you face and the goals you’re aiming to achieve.

CHE partners receive value-add regular interaction with their designated team who will provide on-the-ground consulting through regular check-ins tied to search and digital campaigns.

We also offer direct impact consulting services like recruiter training for lead follow up and enrollment leader consultation for new enrollment leaders. Whether your team needs a crash course in the fundamentals or help navigating the newest industry trend, we can provide you the training and tools necessary for successful recruitment and enrollment management.

Work smarter, not harder, when you incorporate modeling into your enrollment operation.

• Predictive modeling allows you to save time and money by focusing your finite resources on students with the highest payoff.
• Net tuition revenue modeling enables institutions to use multi-year historical data to inform their packaging matrix, meaning you don’t give away too much or too little.