Charleston Southern University Search Campaign - Print & Web
Rooted in data analysis, search campaigns seek to identify target markets based upon historical enrollment data and projected growth opportunities. Clark Higher Ed will develop an original, mobile-optimized, multi-channel (mail, email and digital) targeted campaign aimed at engaging the prospective students and driving them to a personalized landing page to respond with the goal of increasing the inquiry pools and ultimately improving enrollment yield. Messaging and calls to action can be segmented for sophomores/juniors, seniors and transfers. This is a critical step in the process of building meaningful relationships with students.